WINARSIH, Y.; HARWIKI, W. Analysis of Strategy Positioning, Segmenting, Institutional Image and Service Quality on Service Purchasing Decisions. JASF: Journal of Accounting and Strategic Finance, [S. l.], v. 1, n. 1, p. 69–, 2026. DOI: 10.33005/jasf.v1i01.36. Disponível em: https://jasf.upnjatim.ac.id/index.php/jasf/article/view/750. Acesso em: 1 may. 2026.