Winarsih, Yekti, and Wiwiek Harwiki. “Analysis of Strategy Positioning, Segmenting, Institutional Image and Service Quality on Service Purchasing Decisions”. JASF: Journal of Accounting and Strategic Finance 1, no. 1 (April 30, 2026): 69–. Accessed May 1, 2026. https://jasf.upnjatim.ac.id/index.php/jasf/article/view/750.